GrabDuck

Vidlet

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Vidlet, a digital research platform, uses mobile video to help companies gain meaningful insights. Vidlet makes it easy for businesses to quickly understand unmet needs, relevant behavior, contextual factors, and emotion, while also communicating findings through the power of video. Vidlet is faster, better, cheaper.



What We Do

Vidlet disrupts traditional in-person research with on-site mobile capture. We make it easy for product, marketing, and research teams to quickly understand unmet needs, relevant behavior, contextual factors, and emotion, while also communicating findings through the power of video. We combined our easy-to-use app with our secure platform to make video capture and video analysis easier than ever. We make it fast and affordable for you to get insights directly from your customers at any stage in the product lifecycle.

We’re there every step of the way for your research project or you can take the lead. Our services include recruiting respondents, designing research questions, managing incentives, and analyzing the content. Our customer success team is there to onboard you to the platform, giving you all the tools you need to independently run a research project from start to finish.

Quick, in-depth, affordable qualitative research without ever leaving your desk. To learn more, contact us here.


How It Works

We work with you to understand your research needs and create a plan. You can either license our software and do your own research or work with our services team.

Our Services team will start with putting together a screener and engage our diverse panel or yours, as well as recruit through social media, special interest groups, and influencer networks.

Building on the intimate relationship that people have with their smartphones, Vidlet poses questions and activities to the research participants from anywhere in the world, which they answer with video selfies. Interested in participating? Click here!

Once participants have completed recording their answers, the videos are uploaded to our secure video platform. Vidlet’s platform creates “video post-it notes”, making it easy to review, edit, tag, analyze, and organize video clips with minimal effort. Our proprietary software automatically transcribes and translates video, which dramatically improves the analysis process through features like word cloud and “google style” full text search on video content. Find patterns fast by searching for words spoken by the participants and build on those patterns using our comprehensive Smart Playlists feature.


Who We Are

The Vidlet team, comprised of executives from frog design, IDEO, and SAP, has rich experience in innovation consulting, design and research. We’ve built global brands and companies by creating market-defining products and instituting trailblazing innovation methodologies.

Our dynamic team is located in San Francisco, CA and Austin, TX. Interested in joining us? See our current openings here!