Apple "Spring Forward" 2015 Live Blog

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02:34PM EDT - And that's a wrap. Off to go try some of these new gadgets

02:33PM EDT - Also thanking Apple team

02:33PM EDT - Tim reiterating Apple's focus on innovation

02:32PM EDT - Recap of today's announcements

02:31PM EDT - Rolling Apple Watch ad

02:30PM EDT - Available April 24th, in a number of countries

02:29PM EDT - Pre-order April 10th. Apple will also have it at their stores for previews on that day

02:29PM EDT - Apple Watch Edition: limited quantities, starts at $10,000

02:28PM EDT - Bands determine price

02:28PM EDT - 38mm: $549 - 1049. 42mm: $599 - 1099

02:27PM EDT - Watch Sport: Aluminium. Watch (no suffix): Stainless Steel. Watch Edition: Gold

02:25PM EDT - Another video: stainless steel

02:25PM EDT - Next: Apple Watch Edition

02:25PM EDT - 38mm: $349. 42mm: $399

02:23PM EDT - Now rolling a video about the Sport and its aluminum shell

02:22PM EDT - 3 watches. First up: Apple Watch Sport. Metal shell with plastic bands

02:21PM EDT - Magnetic charging

02:21PM EDT - 18 hours, to be precise

02:21PM EDT - "All day" battery life

02:21PM EDT - Available today for download

02:21PM EDT - iOS 8.2 will introduce a Watch app

02:20PM EDT - Tim on stage discussing Watch/iPhone integration

02:20PM EDT - Demo time is over. Apple interested in seeing what devs can do with it

02:19PM EDT - Voice dictation, home control through a 3rd party app

02:17PM EDT - Usng watch as room key for W Hotel

02:16PM EDT - Demoing Digital Touch

02:15PM EDT - It even has Uber

02:13PM EDT - BTW, this appears to be a live demo Time is no longer 10:09

02:12PM EDT - Demoing how ApplePay works with Watch

02:11PM EDT - Reminders, ApplePay, notifications, etc

02:10PM EDT - Demoing Siri voice interaction as well

02:09PM EDT - Starting with a demo of how the Watch can be used throughout the day

02:08PM EDT - On stage: Kevin Lynch

02:08PM EDT - Now up, WatchKit and app demonstations

02:07PM EDT - Can receive all notifications from iPhone on watch

02:07PM EDT - ApplePay, music, photos, Siri

02:07PM EDT - Back to the watch

02:04PM EDT - Kristy is now on stage

02:02PM EDT - Ran a half-marathon with it

02:02PM EDT - Apple gave her a watch to demonstate how she uses it

02:01PM EDT - Video: Christy Turlington Burns

01:59PM EDT - Also includes a workout app

01:59PM EDT - Watch can also send reminders

01:59PM EDT - Keep track of your activity

01:58PM EDT - Health and fitness

01:58PM EDT - Digital Touch: transfer between watches. Drawings, heartbeat, etc

01:57PM EDT - Even emails

01:57PM EDT - Messages and calls can be accessed on watch

01:56PM EDT - Swipe up from bottom to access frequently used features

01:55PM EDT - Feature: Glances

01:54PM EDT - Now discussing UI skins/faces

01:54PM EDT - Watch is accurate within 50ms of UTC

01:53PM EDT - Now the main event: Apple Watch

01:52PM EDT - Didn't the previous 13' rMBP use a 28W processor?

01:52PM EDT - Broadwell, Force Trackpad, better battery life

01:52PM EDT - 13" rMBP getting updated as well

01:52PM EDT - Broadwell update

01:51PM EDT - MBA updates, shipping today

01:51PM EDT - Joining MBP and MBA

01:51PM EDT - Shipping April 10th

01:51PM EDT - $1299: 8GB RAM, 1.1GHz CPU, 256GB SSD

01:48PM EDT - So there's no physical clicking mechanism, from the sounds of it

01:48PM EDT - Force Touchpad works via an electromagnet to provide feedback

01:47PM EDT - Aspect ratio is 16:10, BTW. Yay!

01:46PM EDT - Rolling another video

01:45PM EDT - Apple has basically built a 12" tablet with a keyboard

01:45PM EDT - Colors: silver, space grey, and gold

01:44PM EDT - So long, MagSafe

01:44PM EDT - They're using USB Type-C with power delivery

01:44PM EDT - Aha, multi-feature connector. Nifty

01:43PM EDT - Looks like there may be no plugs other than power?

01:43PM EDT - Wireless 802.11ac, dual stream, and BT 4.0

01:42PM EDT - Battery life: 9 hours web browsing, 10 hours media

01:42PM EDT - Layered sheet LiPoly batteries

01:41PM EDT - Fill the rest with batteries

01:41PM EDT - Yep, Core-M

01:40PM EDT - New logic board 67% smaller than 11" MBA logic board

01:40PM EDT - Core-M?

01:40PM EDT - Fanless

01:39PM EDT - Unibody

01:38PM EDT - New OS actions based on click intensity

01:38PM EDT - Sensors can detect click pressure

01:37PM EDT - Not hinged; can be clicked anywhere

01:37PM EDT - New trackpad, "Force Touch"

01:37PM EDT - Discussing how they got around stronger backlight requirements of a retina display

01:36PM EDT - 0.88mm thick panel

01:36PM EDT - 12", retina, 2304x1440

01:35PM EDT - Said to be much more stable than scissor keys, which are known for being unstable

01:35PM EDT - New Butterfly Switch to replace Scissor Switch in keyboards

01:34PM EDT - Full size keyboard, with short function keys

01:33PM EDT - 24% thinner than 11" MBA

01:33PM EDT - 13.1mm thick at thickest point

01:33PM EDT - "New MacBook" weighs 2lbs

01:32PM EDT - On stage: Phil Schiller

01:32PM EDT - New MacBook

01:31PM EDT - Rolling video

01:30PM EDT - Wanted to use what they learned from iPhone and iPad to reinvent the notebook

01:30PM EDT - Apple proud of the fact that they're ougrowing the industry

01:29PM EDT - Next up: Macs

01:29PM EDT - They can't wait to see what researchers do with it

01:28PM EDT - First apps today

01:28PM EDT - Initial release next month

01:28PM EDT - Will be open source

01:27PM EDT - ResearchKit will be added over time

01:26PM EDT - Of course this would be even better with more sensor data...

01:25PM EDT - Researchers discussing how this improves their data collection abilities and bredth

01:24PM EDT - Now rolling ResearchKIt video

01:24PM EDT - Apple making it clear that they want to protect privacy. Users control how data is shared, and Apple never sees it

01:23PM EDT - Privacy

01:23PM EDT - Another demo, Mount Sinai Hospital in NYC looking to use app to cross-reference asthma incidents with measured environmental factors

01:21PM EDT - Theme of also empowering users by allowing them to easily access and visualize their own data

01:20PM EDT - Demonstrating app to help diagnose Parkinson's

01:19PM EDT - Designed to help researchers collect data from participating iPhone users

01:18PM EDT - Announcing ResearchKit

01:18PM EDT - Volunteers, inconsistent symptoms, etc

01:17PM EDT - Discussing how it's hard to get good, objective data

01:16PM EDT - Next subject: iPhone and how it has impacted medical research through HealthKit

01:15PM EDT - Announcing today that every major car brand has comitted to supporting CarPlay

01:14PM EDT - Talking about increasing retailer support, incuding Coke vending machines

01:13PM EDT - Segue: Apple Pay

01:12PM EDT - Now discussing iPhone 6/6+ customer satisfaction

01:12PM EDT - Top selling smartphone in the world (again)

01:12PM EDT - Recently sold 700 millionth iPhone

01:11PM EDT - AppleTV price cut to $69 from $99. Still no new hardware

01:10PM EDT - Tim is back, thanking Richard

01:09PM EDT - WInter Is (Still) Coming

01:08PM EDT - Up now, GoT trailer

01:08PM EDT - Broadband connection required

01:08PM EDT - Will introduce it in early April for $14.99/month, just in time for Game of Thrones

01:07PM EDT - Apple is HBO's exclusive partner

01:07PM EDT - Announcing stand-alone streaming service, HBO Now

01:06PM EDT - On stage: Richard Plepler, CEO of HBO

01:06PM EDT - Discussing how excited they are to have HBO available on the AppleTV

01:05PM EDT - First up: Apple TV

01:04PM EDT - Tim is very proud of his retail team

01:04PM EDT - 6 stores in China in the last 6 weeks; want to be at 40 by next year

01:03PM EDT - Tim Cook now on stage

01:03PM EDT - Opening of latest Apple store in China

01:02PM EDT - Bulk of the video so far is celebrating the Chinese market, which is a big growth area for Apple

01:01PM EDT - The lights have just dimmed and a video is rolling

01:00PM EDT - This time "Spring Forward", which we expect to be about the Apple Watch

01:00PM EDT - We're here at another Apple event